About Us
A Legacy of Craftsmanship, A Vision for the Future
At ForevrGold, we believe every piece of jewelry tells a story—and ours begins generations ago in India. As a third-generation jeweler, I, Neerav Soni, grew up immersed in the world of fine jewelry, watching my grandfather and father transform simple ideas into timeless creations. Their dedication to craftsmanship, authenticity, and innovation left an indelible mark on me.
Determined to forge my own path, I pursued engineering, thinking it would lead me far from the family business. Yet, life has its way of bringing us full circle. After four years of hands-on experience working alongside my father, I realized jewelry wasn’t just our family legacy—it was my passion. Inspired by my family’s entrepreneurial spirit and my own vision for a sustainable future, I set out to create ForevrGold.
The Birth of ForevrGold
Founded in the heart of Los Angeles, ForevrGold brings together the rich artistry of my heritage and the modern, dynamic spirit of the city of dreams. Each piece in our collection—whether crafted in 14K gold, sterling silver, or adorned with lab-grown diamonds—is a testament to our commitment to ethical luxury and bold, versatile design.
Los Angeles inspires our jewelry: a place where tradition meets innovation, and where individuality shines. From sustainable materials to sleek, everyday designs, we aim to empower you with pieces that celebrate your style and story.
Why Choose ForevrGold?
• Sustainability at Heart: Our lab-grown diamonds are ethically sourced, ensuring your jewelry reflects care for the planet.
• Uncompromising Craftsmanship: Drawing from generations of expertise, each piece is crafted with precision and love.
• Modern Design for Every Occasion: From everyday elegance to timeless statements, ForevrGold’s collections blend luxury with versatility.
Your Story, Our Jewelry
At ForevrGold, we’re not just creating jewelry—we’re creating connections. Whether you’re celebrating a milestone, cherishing a loved one, or embracing your unique style, our pieces are designed to be part of your journey.
Experience the timeless beauty of ForevrGold—where craftsmanship, ethics, and design come together to create something extraordinary.